Inigo Picaza – My Personal Site

Who am I?

Personal Details

Inigo Picaza | Profile Picture
  • Name: Inigo Picaza
  • Date of birth: 17 July 1990
  • Nationality: Spanish
  • Phone: (+34) 680-211-112
  • Email: inigo.picaza@hotmail.com

I love telling stories

Not any kind of story. I love telling good stories. Stories about brands, about experiences, about emotions, about people.

Why Marketing? Because Marketing is all about telling stories. And having worked in a startup, a market-leading creative agency and a multi-national company, I’ve learnt to tell different kind of stories.

I’m passionate about Brand Management, which is also about telling stories, and Social Marketing, using the power of brands for the greater good of a community. I will only work for a company that shares these values, that truly cares about people and improving their lives. A company that has a great story to tell.

What I've Done

Work Experience

2015 September - Present

L'Oréal, Spain

Digital Marketing Manager

Digital Manager in the Spanish Active Cosmetics Division (ACD), working for La Roche-Posay and SkinCeuticals.

2015 January - 2015 August

L'Oréal, Spain

Junior Digital Manager

Junior Digital Manager in the Spanish Active Cosmetics Division (ACD), working for Vichy, La Roche-Posay, SkinCeuticals and Roger&Gallet. I was in charge of:

– Web management: keeping updated content about new products and active promotions in POS, making sure the design and navigation experience were user-friendly, etc
– Social media advertising: designing and coordinating advertising campaigns (Facebook, Twitter and Youtube)
– CRM: defining strategies in order to offer differentiated value to specific customer segments, designing newsletters and analysing the results of each communication, growing the user database, driving traffic from store to online (and the other way round), etc
– Supporting the Digital Managers with main Search, VOL, Display and other campaigns
– Others: managing budgets and coordinating the payment of all invoices of the Digital department

2014 March - 2014 September

Barkley Kalpak Agency, New York

Production Assistant

Barkley Kalpak Agency is a creative agency specialised in event Strategy, Design, Planning and Production. During a six month internship, I worked both in the Marketing and Event Production departments.

As a Production Assistant I researched, contacted and managed venues for several events in different countries, dealt with vendors and suppliers and was given the responsibility to allocate budgets. I also helped the Marketing team by taking part in briefings and developing creative proposals that were presented to the clients.

Finally, I worked onsite in product launches (AOL Newfront 2014 in Brooklyn), charity galas (CI in the AMNH), sales meetings (Hyatt Dialogue, which I designed and coordinated) and incentive trips (Amway), among others.

2013 September - 2014 February

Pickevent, UK

Events Manager

Pickevent is a London-based startup that helps Attendees, Speakers and Event Organisers connect before, during and after events. As part of a six-month internship, I was in charge of organising events to promote the company and gain new users for the online platform.

With that objective, I organised 6 networking events (+200 attendees) with CEOs of startups and speakers from companies such as eBay Enterprise, Busuu and GiffGaff. I designed and carried out the full online and offline promotion for these events and I managed all the logistics (venue, A/V, catering, registration, etc).

Most importantly, I spent most of my time helping the Marketing Manager define the company’s branding strategy, I took part in the creation of the logo and I also helped develop the Marketing Plan.

What I've Learnt

Education

2015 September - 2016 July

ESIC Business & Marketing School, Spain

Master's Degree in Digital Marketing (MDM)

European double degree programme lectured in English by ESIC + ICEMD Universities. This Master’s degree is formed by six comprehensive modules about Marketing, Communications, Advertising and Online Sales:
01. Marketing, Organization and digital planning
02. Marketing: Usability and SEO
03. Digital creativity and SEM
04. Digital current and emerging media
05. Social media marketing
06. E-Commerce

2013 September - 2014 February

Regent's University, UK

Graduate European Programme

2008 September - 2013 July

Deusto Business School, Spain

Master's Degree in Management & Business Administration

2012 September - 2013 February

Aalto University School of Business, Finland

Erasmus Exchange Student

2011 July - 2011 August

New York University (NYU), New York

Events & Entertainment Marketing Summer Intensive Course

What They Say

References

  • Michael Scott

    General manager

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  • John Smith

    Sales Agent

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  • Linda Carter

    Asistant Manager

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What I am best at

Skills & Knowledge

Software

Adobe Photoshop 85%
Adobe Illustrator65%
iMovie90%
Final Cut Pro80%

Recognitions

KPMG International Case Competition 2013

Deusto Business School
Place: 5

L'Oréal Brandstorm 2012

Deusto Business School
Place: 2

The Charity:Water Challenge 2011

New York University
Place: 2

The New Business Challenge 2010 (P&G)

Deusto Business School
Place: n/a

LANGUAGE SKILLS

KNOWLEDGE

English
Proficient
Spanish
Native
French
Basic
  • Google Analytics & SEO
  • Google Adwords & SEA
  • Display & Programmatic
  • Social Media Marketing
  • CRM & Newsletters

Hobbies & Interests

  • Sports

    Sports

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  • Photography

    Photography

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  • Marketing

    Marketing

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  • Movies

    Movies

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  • Fashion

    Fashion

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  • Technology

    Technology

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  • Travel

    Travel

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  • History

    History

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Contact

GET IN TOUCH

If you’d like to know more about me, or if you have a project and think it could be interesting for us to work together, do not hesitate to contact me!

Address

Madrid, Spain

Phone

(+34) 680-211-112

Email

inigo.picaza@hotmail.com

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